How to Present Mockups to Clients
A simple presentation flow for mockups that helps clients approve designs faster.
Quick answer
Present mockups in a short sequence: overview, key variations, close ups, then final recommendations. This keeps feedback focused and approvals faster.
Build a clean presentation flow
Clients respond best to a clear story. Do not drop every variation on one slide. Walk them through the choices you want them to make.
Presentation sequence
1. Start with the core concept
Show the main garment and the hero color so the client understands the direction first.
2. Show variations
Present two or three colorways or print options. Keep the layout consistent across slides.
3. Zoom into details
Use close ups for prints, embroidery, and tags. This reduces back and forth questions.
4. Give a recommendation
Explain which option you recommend and why. This makes approvals easier.
What to include on each slide
- One headline with the goal of the slide
- The mockup image at full width
- A short caption for print size or placement
Key Takeaways
- - Lead with the main concept, then show variations.
- - Use close ups to reduce feedback rounds.
- - Always end with a recommendation.
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